e² Energy Drinks are a conceptual type of juice based energy drinks containing two main ingredients, guarana (natural caffein, but less than in common energy drinks) and Quercetin, a substance extracted from fruit peelings that helps release the bodies own stored energy over a long time. The main idea is to offer a more healthy energy drink that still boosts energy levels quickly, but through the combination of above mentiond ingredients averts a “crash” afterwards.

 

Designed was a corporate design guide and the product including its packaging, but the main focus of this project was the creation of a webdesign that is responsive and has a mobile version. The main feature of the website is a create your own energy drink page, which even allows customers to design their own label for the drink.

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