The above bottles are a conceptual redesign for a German mead producer. You can find their site here. While their bottles are great to be sold at medieval festivals, these redesigns would be the variation sold in stores and outside the country, this being the example for a Canadian market. The three features products are some of the companies signature meads, with Drachenglut being their most iconc drink.
To retain the background of the product the german names will stay the same in any language, while the labels still retain the medieval appearance without using the overly cliché burned edges. The wax seal makes the bottle stand out on the shelf and a little note with a satirical text about alcohol, written in old english, is added as little gimmick. The same texts are used as double page magazine ads.